There is a clear indication of how international business is expanding and developing in the global market. Grant Thornton's International Business Report (IBR) found that 52% of companies are focused on international markets as part of their forward-looking strategies. Brand and visual identity have been identified as key drivers of success when a company wants to grow and develop its international business. Companies in the global market intend to use branding investment to launch international business and highlight certain segments in a highly competitive international business environment.