A business crisis is an unplanned and unwanted period in the business of any company and it can have an unexpected outcome - one that aspires to the positive or negative side. The crisis is an unavoidable part of development, so no man, no company can avoid it in their lives. The most common question is what is the difference between successful and unsuccessful companies, i.e. how successful companies go through crises. Crisis management is a process that spans a long period of time and requires a lot of human effort.